Guyant & Associates LLC

Helping you communicate better to inform, educate
and stimulate your audience to action.

 


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For more information and details, contact us at:

608.825-8844
fax 815.550.2463
al.guyant@verizon.net 

Guyant & Associates LLC
1176 Virdon Drive
Sun Prairie, WI 53590

11 Natural Laws
of Human Communication

These laws of human communication are based on both the great abilities and severe limitations that we human have to communicate with each other.  Follow these laws and you'll multiply your effectiveness in getting your messages across and being understood.  If you ignore them, it will be like walking out of a skyscraper's window and pretending that the law of gravity won't apply.  

 

1.  Perfect communication is not possible.

We cannot just transfer our thoughts or feelings whole to another person.  Strive for good understanding of main points, not perfection.  As a fallible human being, you cannot express your thoughts perfectly.  The instant you compress your thoughts into words, you begin to be inaccurate.  Most of your audience will not read or listen to much more than half of your message, and never 100% .

 

2.  The more you say, the less they listen.

Speaks for itself. 

 

3.  The more you write, the less they read.

Says it all.

4.   When you add more than one thought per sentence, you decrease understanding and increase confusion.

 

The brain’s “working memory” can collect and process about six items before it is overwhelmed.  

 

5.  The more you bury the message, the less they will dig for it.

Summarize your main point in one sentence, and put it near the top.  If you can't summarize it in one sentence, you don't know yet what you are talking about. 

 

6.  If you don't know what you are talking about, they won't either.

See Law 4.

 

7.  The meaning of your words lies in their heads (not yours)

Each person speaks and hears a slightly different language.  The meanings we give to words vary from person to person, just as each snowflake varies from one another.  Find out the meanings that they give to your words, so you can speak their language.

   

8.   You cannot "not" communicate.

You are always communicating because they are giving meaning to your words (or lack of) and actions (or lack of). 

 

9.   If you don't give them a picture, they probably won't see your point.

People think in flash mental pictures, so you words need to use the pictures they already have in their heads, or you must spend time and effort to put the pictures in their heads.

 

10.  If you ignore them, they'll ignore you.

 

11.  Increased complexity, speed, importance, and stress will increase confusion while decreasing understanding.


Research has verified Murphy's Law.  See http://andrew.triumf.ca/cgi-bin/murphy.html

Note:   Punishment for violating these laws is automatic, self-inflicted, and inescapable.

The more you violate these natural laws, the more you kill the message -- and the messenger.

© Copyright 2006 Al Guyant

 

 
Special discounts are available for not-for-profit community organizations serving low-income households. Free training:  If your organization would like training but does not have the budget to pay for it, contact us regarding the 'shared-training cost-saver' arrangement.  Under this arrangement, your organization could receive a certain number of free seats in a seminar held at your building and using your basic equipment (e.g., LED projector and flip chart).  Contact us to get a list of places where this has worked very well for all parties.

Dallas-Fort Worth and Las Vegas areas:  Special discounts are available for seminars held in these areas.

We tailor each event or seminar to meet your needs.  You may select parts from any of our seminars and ask us to build a new seminar or event to match your preferences. Length: Seminars are typically full day but can be trimmed to a half-day.  They may also be condensed to key points for conference-style general session presentation of 45 minutes or break-out conference workshop of 90 to 120 minutes.

Privacy guaranteed: We absolutely do not share client information with anyone or anything in the Universe -- nobody, nothing, never.

Dedicated to Winifred Guyant.  If everyone lived as she did, there would be a world filled with love and caring, and there would be no poverty and no wars.