The responses quoted in our archive illustrate
how you can respond with a few words to
tough questions and hostile comments but still say a
lot.
To save space, no analysis is given
here. For analysis and techniques, see sample Chapter
12, Smart Reactions To Criticism, Beat The Press.
The book has dozens of tips on handling difficult questions.
Have you seen any really great or terrible
responses you would like to recommend for our
collection? Please email to Aguyant@.msn.com
or ShirleyF@Charter.Net, or fax your suggestion to 608-241-8816, giving the quote,
name/title of person, context, and why you think it was great or terrible.
Reacting to Criticism
"My assumption is that if he could rebut the facts, he wouldn’t have
to resort to personal attacks on me." (Former U.S. Attorney General).
"I’m not surprised, after 25 years in
business, that you would be able to find five people who are willing to say
something bad about me on the record. Whether you’re a business executive or
newspaper editor, you’re bound to make a few enemies if you’re doing your
job." (Congressional candidate)
"You don’t interrupt your opponent when he’s making a fool of
himself." (Former Republican National Chairman)
"It’s the last gasp of a very hard and
desperate person." (State school superintendent)
"You can say anything in a legal document
or in the courtroom, but that doesn’t make it true." Political aide
"I try to be as fair as I possibly can.
Sometimes decisions have to be made, and I’m the one selected to make them.
You can’t please everybody." (State legislative leader)
"It’s easy to criticize and judge when you lack an understanding of
the environment in which decisions are made." (Police commissioner)
"We’ve raised legitimate questions and we deserve better answers, no
insults." (Unknown)
"It’s a very superficial response to a
very complex problem. It exists the way a storefront in a western move exists,
as a mere facade." (leading female author)
"I am who I am. I do what I can do. And I
don’t start comparing myself to anyone else." (Actor)
Didn’t you screw up? (Yes)
"It’s through experience that we’re learning what things we can do
better." (National religious leader)
"At the time, I certainly though I acted appropriate. Obviously, with
20-20 hindsight, I wish I had done things differently." (Police officer
accused of using excessive force)
"I’m embarrassed by this. We’re
definitely at fault here. We’re tightening up our procedures as a result of
the investigation." (Bus company spokesman)
"I am deeply sorry. My initial concern
was to protect others. In hindsight, I realize there were other alternatives
that should have been and could have been explored to protect the integrity of
the process." (Accused teacher)
"Of course, I made mistakes – but who
doesn’t? I erred by trusting too much in people who later proved not to be
worthy of this trust." (Brazilian President)
"It was a mistake and it is not defensible." (Congressman)
"In hindsight, I can understand how this
appears. It looks as if I was stupid, but I certainly did not feel that way at
the time. I’ve torn myself apart about this in the last week. But I honestly
believe this would not have made any difference." (College president)
"Consistently, our effort has been to do the right thing, and some are
saying there are real loopholes in our policy, and we’ve got to look at that.
I’m willing to do what I have to do so this never happens again."
"My choice of the word ‘gimmick to describe the changes in the tax
withholding tables was less than artful." (Congressman)
"I really have literally no excuse…and
no justification for using that choice of words…Clearly, I had my mouth in
gear before my brain was engaged." (University regent)
"The fine, if there is a fine, is of less
importance to us than the actual incident being brought to our attention,
because it allows us to take the appropriate action to insure this doesn’t
happen again." (Cruise line spokesman)
"Yes, of course, it is embarrassing. We (are) responsible for issuing that
credential on a improper basis. There is no question about it." (Public
education agency head)
"We probably made 400 decisions during the storm and some of them may
have been wrong, but, by and large, we did a tremendous job." (Utility
general manager)
Didn’t you screw up? (No)
"We deeply regret the tragedy that occurred. Today’s decision was not
an easy one to make. While the exact cause and reason for the accident remains
unresolved, we believe it is in the best interest of everyone involved – our
employees, the families of miners who died, and our company – to resolve the
charges and look to the future." (Mining company president)
"We did the right thing and acted
appropriately once the problem was discovered. Do we have a confidence problem?
Of course. But I wouldn’t have done anything differently. We acted thoroughly
and openly and always with the public’s interest in mind." (City health
commissioner)
"To give this major diplomatic importance would be wrong. It was
unintentional and one also has to see it in proportion. We 30,000 soldiers on
duty daily, occasionally something goes wrong." (Swiss Defense Ministry
spokesman)
"While we regret any mistake and
inconveniences to customers that occurred, they were not intentional. We are
confident that the overwhelming majority of the 27 million vehicles we
serviced…were done properly and safety." (Vice president of car
manufacturer)
"While it’s unfortunate charges would be filed against any of our
students, we do have 71,000 students and have hundreds upon hundreds of
athletes. There’s no reason to think that our population of people would not
be prone to some of the same things you find in society at large."
(University spokesman).
Didn’t THEY screw up?
"What happened was wrong, and it has come to approach the spector of a
Shakespearean tragedy. They made a big mistake, but they are not evil."
(School superintendent)
"I have a personal rule not to be
critical of my colleagues." (Politician)
"The mistakes he made the last couple of years overshadowed the
contributions he made during the previous 25 years," (Governor’s staff)
"I don’t think there’s much question
that our court had a national reputation for excellence in the past that it
doesn’t have now." (Judge)
"Any implications of staff misconduct in
that escape are very unfair. Mistake were made, but not intentional mistakes.
Staffs in prisons are human being, too." (Prison warden)
"He grew up in that massive organization and I don’t that he was able to
comprehend the enormous changes that were necessary." (CEO of competitor)
"Did he react inappropriately? Absolutely. But was the reaction
understandable? I think it was." (Judge)
"I’m working very hard in New York to fail
the way Bill Clinton has in his state. That time I looked he had been elected
six times." (Then Gov. Cumo reacting to criticism of the abilities of
presidential candidate Bill Clinton)
"The officers admit they should have done more, and they admit the made a
mistake. They are deeply sorry, and I’m sure they would expect to serve a just
penalty. They were not harboring any intent to commit a crime. They were, in
fact, civil servants doing what they believed would best serve the community and
the participants." (Police commissioners)
Are You Sorry?
"Even after enduring six months of false rumors and innuendo, there is
still no excuse for myself or anyone to consume alcohol and operate a motor
vehicle." (Prosecutor arrested for drunk driving)
"I made a mistake and this the most
embarrassing moment of my life." (Head coach)
"I can’t undo what has been done in the
past. I apologize. I regret any harm that has been done to anybody."
(Church administrator)
"In 1988, I assaulted two Vietnamese men
over a case of beer. I used racist language during these encounters and people
were seriously hurt by what I did. I am truly sorry. I was teenager and
intoxicated when I did these things. But that’s no excuse." (Entertainer)
"We made the mistake of retaliating, but
there were two very provoking situations. But have to deal with it. We do not
condone al what (he) did. That’s not what this league’s about, and he feels
very bad about it today." (Professional sports coach).
"My remarks were inappropriate. I was attempting to differentiate our
constituencies, and obviously didn’t articulate very well." (Legislative
leader)
Aren’t YOU Guilty? (yes)
"We don’t dispute that. We’ve had to pay fines. But today we service
more than 1,300 municipalities without a hint of any problem. Even a one-dollar
fine is taken seriously. But it’s difficult to police every individual."
(National supplies company)
"We regret the fact abuses were committed,
but in no country and in no government can abuses be totally evaded. It is
sufficient we have learned from our past mistakes." (African National
Congress Leader)
Aren’t You Guilty? (No)
"I deny all charges. I have already been tried and convicted in the
media and must now prove my innocence. I am living a teacher’s worst
nightmare, being falsely accused by a student." (Teacher)
"We strenuously
deny the charges, and we’re going to put all the resources at our disposal
into fighting this case." (Attorney)
"We don’t think there’s anything wrong with
the product. The product saves lives, but sometimes you have to settle because a
jury verdict can be very high." (Attorney for manufacturer)
"We feel the nation that there is any sort of price signaling in this
industry is absurd. If there were, one would assume the industry would be
earning money. Over the past two years this industry has lost $7 billion.
(Airline executive several years ago).
"There is nothing new in the story that hasn’t been looked at
previously. All the angles and aspects have been thoroughly investigated by the
appropriate bodies." (White House spokesman)
"The fact is that our company has
developed a reputation of being so free of ties of organized crime that states
such as New York and New Jersey has asked us to do business in areas where there
were hints of less-than-honest and real competition." (Waste management
company executive)

Don't you think THEY are guilty?
"That’s too serious a charge to speculate on." (State
investigator)
"He has been charged and there is a trial. He
is innocent until proven guilty. I think the university has to be careful about
people’s rights." (University administrator)
"There’s been on on-going investigation, and the teacher is not
present int eh classroom or the building." (school district’s attorney)
"It looked funny. But there was nothing we could put our hands on that
was clearly improper. The appearance might no have been what we liked, but it
was all within the parameters of what’s permissible." (City council
members)
"The conspiracy would have had to
have been so vast..it could not have been successfully orchestrated. No
fair-minded person could conclude that (she) was framed." (Circuit judge)
"There is no clear-cut demon and angle in
this case." (Attorney)
"The’ve acknowledged their mistake all along. They know they’ve made an
error in judgment." (Attorney)
"Eyewitnesses to the events in question do not
corroborate the charge that staff members intentionally inflicted physical harm
upon the complainant." (Prosecutor)
"By and large, it’s been an effective and useful program. Certainly there
have been errors, but I don’t think it was malicious." (school board
president)
Aren’t YOU Hard to Work With?
"If at times our actions seem to have made life difficult for others, it
is only because history has made life difficult for us all." (John F.
Kennedy)
"Sometimes you have to lean hard on the system and the people in it to get
it work the way you want it work, and in a timely fashion. It may be that some
saw that as pressure. I saw it as getting the job done." (Former Secretary
of Defense)
"Our primary objective is regulation. I have no problem being cooperative
if it does not conflict with our primary objective." (Government regulator)
"Until I’ve had a chance to talk with him, I simply can’t respond
intelligently. It’s hard for me to believe he made those comments, and I would
have to talk with him first to understand what he was trying to get
across." (Government investigator)
"We may have different approaches, different philosophies and different
political viewpoints, but I believe we still have to work together."
(Mayor)
Didn’t They Screw Up?
"It’s easy to sit back and Monday morning-quarterback and say, ‘Gee,
why did they do what they did?’ I think that’s premature judgment."
(Senator)
"I have a personal rule not to be critical of my colleagues."
(Politician)
"The mistakes he made the last couple of years overshadowed the
contributions he made during the previous 25 years." (Governor’s Staff
Chief)
"I don’t think there’s much question
that our court had a national reputation for excellence in the past that it
doesn’t have now." (Judge)
"Any implications of staff misconduct in
that escape are very unfair. Mistakes were made, but not intentional mistakes.
Staffs in prisons are human beings too." (Prison Warden)
"I think there are a certain few members
of that coalition who have continued to pursue other agendas that aren’t in
concert with the (group) as a whole." (Town Board President)
"Oftentimes those with links to an old
administration literally are enslaved by those links. There was no real way he
could have done succeeded without in a sense denouncing and abrogating what he
stood for." (Magazine Editor)
"He grew up in that massive organization and I don’t think that…he
was able to comprehend the enormous changes the were necessary." (247)
"Not everyone is receptive to criticism, and people sometimes say things
they shouldn’t say." (Unknown)
"What happened was wrong, and it has come
to approach the specter of a Shakespearean tragedy. They made a big mistake, but
they are not evil." (School Superintendent)
"The officers admit they should have done
more, and they admit they made a mistake. They are deeply sorry, and I’m sure
they would expect to serve a just penalty. They were not harboring any intent to
commit a crime. They were, in fact, civil servants doing what they believed
would best serve the community and the participants." (Police Commissioner)
"Did he react inappropriately? Absolutely. But was the reaction
understandable? I think it was." (Judge)
"I’m Working very hard in New York to fail the way Bill Clinton has in
his state. The last time I looked he had been elected six times." (NY Gov.
Cumo about then candiate Clinton)
Aren’t YOU to Blame?
If no or maybe...)
"I think when a tragedy of this magnitude occurs it’s natural for
parents to look for answers. Even when something happens on the school grounds,
the school is clearly not the only force in that student’s life." (School
principal)
"We have not found any evidence linking these
pins to either accident. This is just a precaution at this point. We just think
this a prudent thing to do." (Aircraft company executive)
"We understand how so many people feel so violated by this terrible
storm, and we, too, feel that way. We understand the temptation to lash out and
lay blame, but we also understand that winds estimated by some to approach 200
mph brough destruction not only to home but to virtually everything in its
path." (Home building in hurricane area)
Who's to blame?
"Blaming one side doesn’t advance matters; it just leads to
mistakes" (German Finance Minister)
"Our intent is not to assign blame. Our intent is to study what happened
and decide what to do about it." (Police Commission President)
"I never engage in character
assassination and I don’t intend to begin. But I also am unwilling not to
stand up for what I believe to be right. As far as I’m concerned, it’s over
and we are going to move forward." (School Superintendent)
"If you want to use a chess game analogy, the knights and the bishops
got together and the women end up being pawns on this issue." (Abortion
Rights Leader)
More
at Chapter 12, Smart Reactions to Criticisms, www.BeatThePress.Net