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sales executive

This is an advanced resume for a highly experienced sales executive who uses a lot of business jargon that is perfectly fine, because he was applying for a specific position with a higher level executive who understood the terminology completely.  If he were producing a generalized resume, he might need to use less jargon.  Again, most names were changed to protect privacy.

John Doe 
(555) 555-5555
1313 Apple Drive, Chicago, TX 76248


Highly successful sales and marketing executive with outstanding achievements in leading customer business development, strategic planning, and go-to-market initiatives for market-leading companies including Gient Corporation, Okay Mobile Phones (Technology) and Great Fighter (Entertainment). Strong track record of delivering exceptional revenue growth and profitability across key accounts via consultative selling, team leadership, and building relationships at multiple levels of diverse customer organizations. 

Success examples:

  • Grew Gient Corporation’s Bold Fighter franchise from $2 million to over $225 million in two years.
  • Helped grow Okay’s USA market share position to more than 55% and achieve #1 mobile handset.
  • Successfully launched three new categories and national brands to capture 35% U.S. market share for Walmart.


Extensive experience:

·  Channel Strategy and Management                                       ·  New Brand Introduction and Product Launch

·  Strategic Business Planning                                                  ·  Category Management

·  Integrated Marketing & Sales Planning                   ·  Brand Building & Product Lifecycle Management

·  Customer Marketing Planning & Execution                               ·  High Performing Teams




GIENT CORPORATION, Dallas, TX                                                                                    2005-Present
Director of Regional Sales                                                                                             2/09-Present
Responsible for sales team management, customer management, forecasting and P&L responsibility of $174 million in annual revenue. Lead joint business planning with key accounts and develop/execute go-to-market strategies for emerging channels/customers for market-leading video game brands including Call of Service, World of Battlecraft, and Guitar Slammer.   Customers include Costco, Kmart, Meijer, Regional retailers and National Distributors.

  • Lead sales team of 4 to develop and deliver customer business plans to meet/exceed annual volume objectives by optimizing sales fundamentals (distribution, merchandising, shelving, pricing) and focusing on profitable brands. Stretch goal of $200 million in revenue for CY2011.
  • Direct the creation of customer-specific marketing and merchandising plans to maximize in-store and out-of-store presence for CY11 new releases and catalog video games.
  • Exceeded CY10 sales goals by 168% and drove 11% sales growth across accounts while balance of US account base was down 8% YOY.

Director of Sales  - Walmart Account                                                                     5/05-2/09
Responsible for all sales and marketing initiatives with Walmart US to deliver share leadership levels and exceed annual operating plan results with largest global Customer.

  • Developed and deployed customer business plans to grow video game revenue at Walmart from $180 million in CY05 to    over $400 million in CY08. Team of 3.
  • Led company’s long-lead planning process to highly successful promotion of new technologies of software releases and showcase innovation streams to Walmart. This included growing the Guitar Slammer from $2 million in CY05 to over $225 million in CY07.
  • Sold organic growth initiatives based on consumer/shopper insights to deliver incremental revenue in excess of $15 million in CY06.
  • Won Activision Achievement sales award in 2007 for delivering best in class planning/results.

BLUESKY MOBILE PHONES, Irving, TX                                                                           2000-2005
Director of National Retail Sales – Best Buy & Target Accounts                             5/04-5/05
Responsible for developing and managing customer strategy and operational business plans to achieve sales objectives. Understand customer’s key business drivers and implement collaborative plans to drive mutual business growth.

  • Led cross-functional team to establish and execute annual business plans to drive wireless handset growth at Best Buy and Target.  P&L responsibility of $40 million.
  • Played key role in developing/testing category management and marketing concepts at Target to identify optimal national rollout plans.  Rollout delivered $8 million of incremental revenue.

Director of US Trade Marketing                                                                                         5/00-5/04
Responsible for channel marketing strategy, budget prioritization and marketing team leadership to drive product revenue, profit and share levels with trade partners.  Trade partners included major Wireless Carriers (AT&T, T-Mobile) and national retailers (Radio Shack, Walmart).

  • Provided direction and leadership to team of 13 marketing managers to develop effective co-marketing business plans that helped grow Bluesky’s USA market share position to > 55% and achieve #1 mobile handset brand preference.
  • Planned, prioritized, and allocated $42 million annual marketing budget to drive trade initiatives & sell through activities with Channel Partners.

GREAT BOLDER COMPANY                                                                                                1994-2000
Account Executive – Fabric & Home Care Category Management
Walmart Global Customer Team, Fayetteville, AR                                                       6/98-5/00
Accountable for the achievement of Bolder Walmart North American revenue and volume objectives for Fabric & Home Care Category brand sales in excess of $2 billion annually to Walmart as part of multi-functional team.

  • Analyzed Category sales data to recommend and execute best in class Category Management practices (product, shelf,  pricing strategies) with Walmart buying team to drive category share growth and sales faster than market at 6%.
  • Successfully launched three new categories and national brands to capture 35% U.S. market share for Walmart (2500 stores), which generated $250 million in incremental annualized sales revenue for P&G and Walmart.

Account Executive – Health Care Category Project, Someplace, WI                        8/96-6/98       

  • Worked collaboratively across Brand Management teams to design and integrate Health Care brand Category strategies to drive demand for family of Bolder brands at major F/D/M retailers.
  • Developed and communicated joint equities (Brand & Retailer) to form relevant purchase proposition for shoppers at the point of sale.  Leveraged stores as marketing medium.  Deployed model with Top 10 accounts to increase sales 16% vs. prior year.

Regional Account Manager - Health & Beauty Category,  Elsewhere, WI                6/94-8/96                    

  • Developed and executed customer business plans with Food, Drug and Mass trade accounts to build brand volume and share for company’s leading Health and Beauty Care brands.
  • Exceeded $30 million sales objectives by 10% in flat growth market via superior in-store presence and merchandising    programs.

OKAY WIRELESS, Billboard, WI                                                                           1988-1992   
Channel Account Manager & Marketing Manager
Managed multi-million dollar sales territory through indirect retail distributors, including Radio Shack, Sam's Club, and other indirect Wireless authorized agents to position OKAY Wireless as partner of choice. 

  • Achieved 115% of sales quota two years in a row; named to 1990/91 Sales Winners Circle. 


Master of Business Administration, University of Texas at Austin, Marketing concentration, 1994

Bachelor of Business Administration, University of Wisconsin at Madison, Majors: Finance, Marketing 1988              

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