News Media Relations

	Guyant & Associates LLC
	Helping you communicate better to inform, educate and stimulate your audience to action.

For more information and details, contact us at:

608.825-8844
fax 815.550.2463
al.guyant@verizon.net

Guyant & Associates LLC
1176 Virdon Drive
Sun Prairie, WI 53590

Public Relations Counsel

Tools You Need To Win
in the Court of Public Opinion

Just as you need legal counsel to win a court of law, you need public relations counsel to win the court of public opinion.

Contact us so we can help you achieve the results you need with your target audiences or subpublics. We will help you prepare a plan to answer these questions and achieve your goals:

	Whom do you really need to reach and what specifically do you want them to do?
	Who already supports your goals and how do you keep their support?
	Who are the uninformed or undecideds, and what messages might sway them to your goals?
	Who are unreachable, and are they swaying the undecideds, and what can you do about that?
	What can you say or do that would reach their inner motivators and cause them to act?
	What are the most efficient and effective ways to convey your motivating messages?
	How do you know what worked and what didn't?

Media Coaches

When your career or organization is on the line, seek the counsel of experienced media coaches. As a specialists in handling tough questions and hostile comments, we have coached newsmakers for many news media, including:

	60 Minutes
	PBS News Hour
	Dateline.
	Local TV news
	Radio news
	Talk shows on radio and TV
	Newspaper hard news and features
	Trade news

News Releases

With more than 30 years experience in writing news stories and news releases, Al Guyant can prepare highly effective news releases in a very short time. Whatever the topics may be, he can write a tight news release to get your message across to your target audiences.

Ghost writer

We ghost-write just about anything -- from an Op-Ed piece to a professional journal article or even a full book. done them all.

Special discounts are available for not-for-profit community organizations serving low-income households. Free training: If your organization would like training but does not have the budget to pay for it, contact us regarding the 'shared-training cost-saver' arrangement. Under this arrangement, your organization could receive a certain number of free seats in a seminar held at your building and using your basic equipment (e.g., LED projector and flip chart). Contact us to get a list of places where this has worked very well for all parties.

Dallas-Fort Worth and Las Vegas areas: Special discounts are available for seminars held in these areas.

We tailor each event or seminar to meet your needs. You may select parts from any of our seminars and ask us to build a new seminar or event to match your preferences. Length: Seminars are typically full day but can be trimmed to a half-day. They may also be condensed to key points for conference-style general session presentation of 45 minutes or break-out conference workshop of 90 to 120 minutes.

Privacy guaranteed: We absolutely do not share client information with anyone or anything in the Universe -- nobody, nothing, never.

Dedicated to Winifred Guyant. If everyone lived as she did, there would be a world filled with love and caring, and there would be no poverty and no wars.