Guyant & Associates LLC                                       
        Helping you inform and stimulate your audiences to action  608-825-8844         Irina Ioffe

Best Communication Tips

--  11 Laws of Human Communication  --

These laws of human communication are based on the great abilities and severe limitations that we humans have in communicating with each other.  Follow these laws and you'll multiply your effectiveness in getting your messages across and being understood.  If you ignore them, it will be like walking out of a skyscraper's window and pretending that the law of gravity won't apply.  

1.  Perfect communication and perfect understanding are not possible.

Strive for good understanding of main points, not perfection.  As a fallible human being, you cannot express your thoughts perfectly.  The instant you compress your thoughts into words, you begin to be inaccurate.  Most of your audience will not read or listen to much more than half of your message, and never 100%.

2.  The more you say, the less they listen.

Speaks for itself. 

3.  The more you write, the less they read.

Says it all.

4.   When you add more than one thought per sentence, you decrease understanding and
      increase confusion.

The human brain’s capacity to process information is limited to two to seven “chunks”.  The more complexity you pack into a sentence, the less likely anyone will understand.

5.  The more you bury the message the less they will dig for it.

Summarize your main point in one sentence, and put it near the top.  If you can't summarize it in one sentence, you don't know yet what you are talking about. 

6.  If you don't know what you are talking about, they won't either.

See Law 4.

7.  The meaning of your words and actions lies in their heads (not yours).

Each person speaks and hears a slightly different language.  The meanings we give to words or actions vary from person to person, just as each snowflake varies from one another.  Find out the meanings that they give, so you can speak their language.

8.   You cannot “not” communicate.

You are always communicating because they are giving meaning to your words (or lack of) and actions (or lack of).

9.  If you don't give them a picture, they probably won't see your point.

People think in flash mental pictures, so your words need to use the pictures they already have in their heads, or you must spend time and effort to put the pictures in their heads.

10.  If you won’t listen to them, they won’t listen to you.

11.  The more the speed, stress, complexity, and importance, the more the confusion.

Research confirms Murphy’s Law (Search on Google to verify this).

Punishment for violating these Laws is automatic, self-inflicted, and inescapable.

The more you violate these laws, the more you kill the message -- and the messenger.

Four Practical Goals of Communication

1.  Get it into their heads.

2.  Make it stick.

3.  Foster recall when they need it.

4.  Trigger compliance.

Our workshops can help you accomplish these goals.
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